04 // Economies of Influence Part 3: The Immediacy of Expertise

I can sort of teach it, so how do I sell it?

This is part three of a four part series on influence. What it does, how we use it, and what it does and what that means. Part 1 and Part 2 might be interesting for a friend or an enemy. Either works.

This should have been in your inbox on Sunday, but it didn’t contain the nuance necessary. I apologize. You’ll get a double filling next week.

There is always an overabundance of information about the things that we need intrinsically: safety, relationships, growth. Most of my close friends who have partners, generally both work. Some have corporate roles and so does their beau. Others are artists. Some are more blended. Regardless, their advice is always nuanced. It’s even become culturally relevant enough to craft robust data sets to help explain how people are doing it. It’s personal and specific to how we navigate life. So why is it still distilled down into some of the least functional advice possible? I have a theory.

Manipulate Me Zaddy

At the top of the food chain in this digital wasteland of conjecture, more apparent than inside of what I’ve deemed the Relationship Industrial Complex. Simply, it is the persistent flood of information about what you should be doing to secure the person you deserve and live the life you dream of. In a newsletter I used to write that wasn’t as good as this one, I described those who perpetuate this framework. They respond to many names, but they occupy a singular title; that of the perpetual Guru Zaddy:

The guru zaddy is any person(s) (zaddies for the plural), that thrives off of the assumption of their expertise, without checks or balances about what they are in fact an expert of or in.

You can generally recognize them in a few distinct ways:

1.    They rarely admit they have any form of coaching or assistance in growing into where they are

1.2      They rarely discuss things with contemporaries who could challenge them or push their thinking

1.3      Being wrong is never an option. Much easier to invent haters than realize you may need to reassess your position

1.4       They can never give credit to the source of something. Instead, they just use TinyShot to put it against a colorful background, and reap the social capital of never having to attribute anything

1.5      it's been a while since they've been a practitioner, so just trust them on what they are talking about because YOU LOVE AND NEED IT

I’d summarize some of the most egregious forms, but you know where they are, and how they move. It’s embedded into how we trade on influence as capital. You probably skipped past a few today.

Deep(est) Work or whateva

Malcolm Gladwell created an entire cultural firefight after Outliers, by summarizing the work of K.Anders Ericcson. The 10,000 hour rule as he called it, described how you can gain mastery by the accumulation of hours put into your chosen task. You can’t open Instagram with out a declaration of how many hours people are NOT counting. The only equation more in

. First, Ericsson was studying violinists. Anyone who has played an instrument can attest to this idea; you suck at something, then you progressively suck less. Instrumental practice requires a focus that you can’t always maintain past a certain point, because your mind or your body deals with consistent exhaustion. Second, the 10,000 hours he described for that study, was entirely arbitrary. Not every violinist he studied had reached the number of hours that could extrapolate into success.

Third. the phrase that delineates the kind of practice that he suggested led to mastery ( deliberate practice ) was in the name of his groundbreaking study. It’s actually the title: The Role of Deliberate Practice in the Acquisition of Expert Performance. But it’s much easier if you can attach a number to something, because, if someone has tens of thousands of people that engage with them, they must be right about something. That came out in 1993. Outliers came out in 2008. We’ve spent a decade nestling the idea of 10,000 hours with it being fully out of context unless you wanted to find the source material.

Being deliberate is what separates you. It is, specific, focused, and exhausting. You have to rest so you can return to it. You know its happening because you are teetering on the edge of your experience and on the precipice of everything you haven’t experienced yet. It’s brutal. You shoulder weight of a beginner by choice. Then you learn. There are a plethora of errors that say everything about your progress and nothing about your worth. All of the

You can be at the tippity top of your field and not be close to an expert. Just go to a conference about anything and look for the headliner, and ask what they are struggling to understand. Big cricket energy. You can also be the best at what you do and only be celebrated posthumously. Zora Neal Hurston sold more units after she died. That’s unconscionable, preventable, and commonplace. Funny thing about genius; it’s easier to engage with as a perspective than a person. We love to find manuscripts, but never ask why we have to dig for what’s already in front of us. It shouldn’t be archeology every time we need to surface something that moves us.

Is this your (expert) King!?

We are all closer to cryptomnesia than we care to admit; the generating of an idea you think is yours, but was created by someone else. It’s often psychologically unintentional, which does nothing to lessen the impact when it isn’t actively confronted. Or, they just steal it. Why give credit when you can just pretend you had the idea first anyway?

 Perhaps that’s why the Alex’s among us are more often hidden in public until they aren’t. Fighting for your own space is to acknowledge that you need more of it in the first place. In a world full of noise, quiet becomes uncomfortable. Untenable. Unbearable for longer. If you aren’t saying enough, how can you prove you’re doing it!? The paradox of being an original, is that you surrender to doing it on a timetable that confounds public perception. Compound interest is a great concept to visualize, but it’s not exciting to experience. But it’s what you need to expand you ability to learn across and through things.

The charade of expertise isn’t just in the presentation, it is in the delivery. It’s not next level thinking because we haven't seen it. If everyone is an expert, who is doing all the learning? Raising your credit score 100 points in a year doesn’t make you a financial expert. It could simply mean you decreased your credit utilization rate. Or you opened enough Or you leveraged your DUNS number effectively. Or there’s a credit union near you that offers lower rates because it’s community-owned. Inspiration is cool and its helpful; it does not a curriculum make nor a CFP create.

We run a deep risk of creating more sycophants and less contemporaries. We don't see each other, because no one wants to be a novice long enough. I’ve never met an expert who is truly afraid of being wrong. In fact, most of them aren’t always convinced they are right. They are convicted that they must do something though.

So Prolific, So Gifted

Frederick Douglass was the most popular man in America at the turn of the century. He had to find balance between silence, environment, responsibility, and his ethics, in the midst of great turmoil. Perhaps, that tension is best explained through a letter, he wrote to the slave owner who refused to let him free his sisters:

I will now bring this letter to a close, you shall hear from me again unless you let me hear from you. I intend to make use of you as a weapon with which to assail the system of slavery—as a means of concentrating public attention on the system, and deepening their horror of trafficking in the souls and bodies of men. I shall make use of you as a means of exposing the character of the American church and clergy—and as a means of bringing this guilty nation with yourself to repentance. In doing this I entertain no malice towards you personally. There is no roof under which you would be more safe than mine, and there is nothing in my house which you might need for your comfort, which I would not readily grant. Indeed, I should esteem it a privilege, to set you an example as to how mankind ought to treat each other.

I am your fellow man, but not your slave.

A brother trying to free his sisters, in the midst of shouldering the responsibility of articulating why humanity was a birthright. The turning of a nation inside of itself with ha pen, a voice, and an elite blowout. The instruments change, but their effectiveness doesn’t if you know that it’s in you and not on you. I can’t imagine that pressure, but I can identify with the intent.

There is tremendous latency whenever you attempt original thought. It is isolating and can drive you into the inner caverns of your mind as you work to sort through what only you can see. It takes years, and even then, you get much closer to realizing that much of your work, will remain unfinished. It doesn’t diminish the need to do it, it increases it. The shortness of life has the tendency to do that.

Too often we let people without the range tell us where to aim.

You can’t summarize your own genius if you want to make an opus that sounds like you. But if you want to just be out here, there’s a blueprint for that too. Just make sure you have your course ready for pre-sale.

03// Economies of Influence Part 2: Visibility, Influence and the Grand Strategy of Optics

If they don't see you, are you doing it right?

This is part two of a four part series on influence. What it does, how we use it, and what it does and what that means.

In case you missed it, Endeavor IPO is in limbo. The game is not based on sympathy and 32 pages of risk factors isn’t going to go away.

Katie Couric is very, very short. It’s not something you’d think about unless you were sitting next to her, and you saw how her feet dangled so high above the floor, you didn’t really think it was possible. It can be a shock to see someone you’ve seen for the first time, and realize that the camera angle adds a cool 6 inches to their stature. I met her wearing what I’ll describe as a luxe pair of Air Mom ‘93s, which makes sense for someone who spends a lot of time behind a desk, and deserves to have their arches supported. She was friendly, engaging, and funny. You love to experience it.

In 2014, Ms. Couric signed a  behemoth deal with Yahoo, to usher in a new phase of her career, as their inaugural ‘Global Anchor’. The idea was that as more people continue to engage digitally, she would able to capture their attention via a permanent slot on the homepage, the same way you’d expect to Few people have the kind of track record that Mrs. Couric has, or the consistency to reinvent yourself on-air. NBC, ABC, and CBS was nothing to trifle with at the time. In a chess move of epic proportions, she also negotiated to keep a role at ABC as a special contributor, executive produced things you watched and probably had no idea about and kept her rights to continue building Katie Couric Media. She left that deal in 2017, and re-upped with her current podcast situation. Levels.

On this particular day in 2016 however, the energy was at an all time high. No one had any idea what the results would be of the 2016 election. I was there, because a booker for the show had slid in my inbox at the time, asking for a “black millennial perspective given the nature of this election”, was an interesting ask, and led to a few phone calls, scheduling, and the biggest speaking opportunity of my life. “Speaking opportunity” is ironic, because I didn’t do that much of it. Halfway through the interview, Ohio flipped, and the rest, is our current environment. I'm not here to talk about that. I am here to tell you that it was everything and nothing I thought.

The footage never came out, I never spoke about it, and I’ve largely forgot this happened to me. I didn’t care, and on some level, I was embarrassed. I’m usually embarrassed by this level of exposure (we’ll get to that part 4), but this was something else entirely. I felt guilty for not talking about it, saying yes to it, and somehw still thinking I under performed while it was happening. The lights weren’t blinding. The sense of fulfillment was. I was guilty for not feeling more excited about what this actually was.

Adjacency is not power. It isn’t even access. It’s bottle service that you didn’t pay for, in a club you do not own, standing next to people you don’t know. Pour up if you so choose.

You see me onstage though

Perhaps the greatest adjacent activity right now, is Yes friends, I am talking about panels.  The forty-five minute group think activity that has taken every professional identity by storm and used to


Let’s paint a scenario: You get invited to a housewarming. There are only 6 people there ,and five of them are friends for a decade with the host, which is why they got there early. You are the new-ish, having known the host for less than a year (give or take), but you wanted to be courteous so you got some wine (not too expensive, no need to flex) and actually got to their apartment on time? Now, you have to ease into a conversation or risk the socially abhorrent activity of just standing awkwardly, somewhere between the living room and the kitchen, cuddling your cup and just nodding to how much you too like Lizzo, but desperately looking for something else to talk about, until the other thirty people who confirmed the e-vite show up, a smooth forty minutes later, which you had planned to do until you decided to be a hero and be early. No? Cool, just me then.

I don’t know why they upset me so much. Maybe it’s because I have seen people I admire say what they think people want to hear, because they are next to someone who they want to like them, more than they want to say I don’t know. Maybe it’s because I have close confidantes who think that if they could just get to this stage everything will change, no knowing that the stage is in fact, an invention.

I like my ideas like I like my gumbo: seasoned, mixed, freshly stirred, and left to simmer and steep. But that is not what we are getting served. We get spoon-fed under- cooked oatmeal with imitation fruit on the top. The unmitigated gall to not even try for real blueberries or raspberries or even a dash of brown sugar? It’s hate incarnate.

There’s a moment in most panels where you can feel the beginning of the end. It’s usually thirteen minutes before the Q&A is meant to start, and someone has launched into a personal soliloquy about a topic that they want you to know about, that may or may not be even loosely related to the reason the other one hundred or so people are in the room. They finish a tough landing along the lines of:

“…I ‘d like to piggyback on that…”


“ I echo everything they are saying, and to add…”

There is no issue with being entertained, inspired, or stimulated. I’d just argue that a panel isn’t the best place for that as a focus, but is actually a byproduct of a well structured conversation. If the point was just too pontificate endlessly, couldn’t we just do Zoom calls? Voice notes? There is a false equivalency between saying you know something and actually knowing it.

“…All we need is names”

But what’s more costly than the reputational damage, is the disgrace that it causes. You can put a price on it, because there is an industry constructed to help manage it. Scandal was a good show, but Judy Smith has spent a quarter century being on call for the oil spills of people’s personal lives. Some things are unavoidable and others aren’t. Anything can cause a crisis

In an ideal scenario, alignment produces exponential results. Morgan Stanley told the world that Steph Curry was worth $14B to Under Armour based on his endorsement deal. When his signature shoe dropped, he increased their shoe sales 350%, across the business. Whether this was causation or correlation we may never know. What we do know, is that it was beneficial for both parties.

But what if that proximity isn’t positive, you need to reverse out of the relationship while still protecting your investment and reputation? Hopefully you planned for it, and got disgrace insurance. A little known public product, it falls under the purview of contingency insurance, which helps an insured party, reclaim damages

TL;DR - if you violate me, you are liable for that violation because I have coverage that insures me against your poor choices.

I recently met a founder who flipped this model on its head, via her company Spotted. She saw a gap in the archaic claims process, which often requires you to prove that there was a “disgrace” and that it caused you a specific type of damage. So instead of trying to build a different product entirely, she just optimized an existing one:

That’s why a well kept dataset gives you infinite leverage; it’s not just about who you know, and how you know them; anyone can make a rolodex. What makes data such a precious commodity, is how you can organize it to elucidate what appears to be a jumble of information. The numbers do not make it intellectual property; how you chose to display them and create a framework around those activities, does.

If you take the assumption that you are your most valuable asset, you also assume that you can be your own downfall. The risk isn’t external. IT YOU. YOU ARE THE RISK. The ability to self assess and be ruthlessly honest about that is one thing, but acting on that assessment is not for the faint of heart. That’s why scandals don’t stop

Assuming someone doesn’t have it because you haven’t seen it match the pattern you expect, doesn't change the fact that they might in fact, have it. This kind of misjudgment has gotten people punched in their face since the beginning of recorded history.

Who gets defined as “risky” is all about a reputation that gets made by what can be linked to you, and referenced from what you appear to have done. Protecting an investment isn’t a static process. It’s a dynamic one, especially if I have the means to protect myself against you, reap the benefits if nothing goes wrong, while mitigating the risk if it does.

They might not tell you you’re a risk. Someone might just take steps to insure you have no ability to cost them more than they paid you.

Value Decommissioning

After the election results, I left the Yahoo set, and walked through Times Square, before finding a cab back to Harlem. It was terrifying, because of the deafening silence. I had time to myself to think, and what I couldn’t comprehend, was how everyone in the green room who was equally as surprised to be there. It was one of the worst nights of my life, and I couldn’t understand why. I felt like a failure twice over: I hadn’t found the right strategy for capitalizing on a huge media frenzy, and I was scared to admit I wanted nothing to do with it ever again. A rock and an exceedingly hard place.

We all yearn to protect ourselves, but sometimes it’s not clear from whom, or against what, especially when the optics look perfect. Being in the wrong fight is more dangerous than losing a round in the right one.

02// Economies of Influence : Moves over Announcements

If you hide it in plain sight, is it actually hidden?

First, a little housekeeping.

The next four emails will be about a topic I’ve spent the past year thinking about deeply and will probably dedicate more time to in the coming months: influence. What it does, how we use it, and what it does and doesn’t meant.

It’s also footnote season. If you see a number, scroll to the bottom. We source things over here.

Here’s a question I never thought I’d care about:

What do Yaa Gyasi’s Homecoming , Miss Universe Pageant, and this unreasonable portrait mode photo of Guy Fieri have in common?

While you think about it, allow me to pontificate briefly on one of my favorite yet obscure documents in the world: The S-1.

S-1’s are the autopsy reports of a business; if you know how to read it and what to look for, you can be better informed about what something might look like in the market. They are required by the Securities and Exchange Commission (SEC) before a company can publicly list itself and be traded on a national stock exchange in these here United States.

What makes it unique though, isn’t that its longer than a thesis with terrible font and horrific UX design. An S-1 tells you everything and nothing about what a business may be, before it enters the irrationality of the public markets. It’s a mix of storytelling, raw financial data, thoughts about what could happen, and what has already taken place. It’s one of the only documents actively consumed by the public and mandated by federal government concurrently. And there are new ones every day. But to ground an understanding of how influence works at scale, we’re going to go through the S-1 of a company that has an undue level of impact on your daily life in ways you might not normally think about.

Back to the question at hand: Yaa Gyasi’s Homecoming, Miss Universe, and Guy Fieri are all a part of the creative portfolio of Endeavor Group Holdings,[1], an exceedingly large talent and management agency that recently chose to go public. We’re going to annotate some specific parts of their S-1 to explore how a a company gains influence in a crowded market without having to publicly say you’re doing it.

4 Dimensional Chess

Talent management is a crowded space. Endeavor is from the only option for burgeoning talent. You’ve got CAA, ICM, and a host of other specialized firms that work across media and entertainment. There is no shortage of competition. Endeavor though, isn’t just one thing. It’s the result of large entities companies that merged, William Morris Agency, and Endeavor Talent Agency. The key difference isn’t just what they did before the merger, but in when they started. William Morris Agency opened its doors in 1898. Endeavor Talent Agency was started in 1995 by former William Morris agents. There are levels, and this is a different one.

Endeavor kicks off it’s S-1 with a declaration:

Put simply, the aren’t interested in the pie. They own the farms, trucks, kitchens, and grocery story, and the plastic packaging you open to eat said pie. Being known for one thing never precludes you learning a skill in another. That’s the value of obscurity; you can be a beginner as many times as you want to. If you do something for one hundred years, the byproduct of your consistency is expansion. You can think whatever you want, just know its might solely be based on what you don’t know.

Event Management and Brand Licensing seem like straightforward ideas. But here’s where it gets specific and tactical. These aren’t capabilities because they are just services, they exist anywhere your eyes move.

Let’s say you wanted to get to Fashion Week, but you don’t know who you need too, You really just need to book an Endeavor Experience , and you’ll be fine. Even better, no one has to know you didn’t know anyone. You look like you belong, because the person who got you in the room, represents the talent who is showing you what’s going to be on the shelves for next year.

Or maybe you’re a brand manager at a consumer products goods company, who needs an integration for a global campaign. You’re short on time, but have the big budget. Your boss told you make a splash. So you head over to see what the licensing opportunities are, and you stumble across:

What’s bigger than Madiba? Not much, but you are definitely getting promoted if you pull the trigger. The best part? You only have to pay to use it, not deal with trying to acquire anything.

It doesn’t matter which side of Endeavor you touch. In fact, they aren’t interested in you connecting the dots when you don’t have too. Just pick the service you need, and the wheel starts spinning exactly where you need it too. The brand you build is only as valuable as what it can extend into. Licensing is a bridge and a moat.

Big Bank take Little Bank (except when you own the bank)

For an independently owned ad-agency, it’s an incredible feat to be acquired. Given how difficult it can be to secure clients, nurture relationships, and continually produce award-winning work in a dynamic environment. Droga5 made a name for itself producing world-class creative, and building brands like Covergirl, IHop, Prudential, and Under Armour. If you’ve used your phone or walked with your eyes open in a city, you’ve seen their work. When Accenture Interactive came knocking, it made headlines, for good reason.

Funny thing about the phrase independently- owned; by definition, it only tells you who doesn’t own it, and nothing about who does. The devil isn’t in the details, it’s in the deal documents. For all the coverage of the Droga5 sale, none of the details would typically be made public. Unless, you know, the seller was going public and had too.

Unless of course, the silent owner of the agency was en route to going public. See again, Endeavor’s S-1:

And that’s far from all. Endeavor has been racking up assets like a guest verse from Drake in the summer time:

“That country stuff” that other people do…

When your hairstylist stops taking your calls….

Because DP’s and set designers make the world go ‘round…

Disney+ is cool, Apple TV is dope…but how do you think the NBA is getting on your phone this year?

It’s not what they know you for. It’s what you decide to be quiet about but have full knowledge and control over.

The only game(s) in town

The biggest bet here is that entering the public market will give Endeavor a leg up and position them for long term sustainability. But it’s never about what they call you; it’s about who you answer too. Endeavor answers to some firms that do not play around about what they want. Before they can list on the stock exchange, they have to do a serious reorganization, which they clearly outlined in a diagram that is violent on the eyes:

Direct your attention to the upper left hand corner. Affiliates of Silver Lake Partners [3] and certain other pre-IPO investors, is short-hand for “the people who we need to pay back over the long term”. They have access to not just stock, but controlling interest in the holding company, which helps them exert influence over what Endeavor takes time to do, and what that should look like. Influence doesn’t require visibility, but it demands awareness. You don’t need to see the effects to feel them. That next level requires you to literally shift everything you were doing. We think about that as people, but it’s less common to think about an organization having to relearn itself.

There’s one final thing we need to talk about. By law, S-1’s are required to list out what’s called a Summary Compensation Table. For a public company, The executive compensation of the CEO [1], CFO, and the three highest paid executives is legally required. Since this is the first Endeavor is in their transition, this is the first time compensation has been publicly accessible, starting with the end of 2018.

Then the bonus structure:

And of course, equity:

Remember that hideous diagram from earlier? There’s a little bubble in the middle that called Executive HoldCo. That’s separate LLC that pays out stock to the CEO and CFO, and is owned by the executive team. You’ll also notice that compensation is tied to not just Endeavor, but also UFC, which is one of the most valuable businesses inside of Endeavor’s portfolio.

Then, there’s a little tidbit called Other Transactions, where you are required to call out things that happened in the course of business that otherwise wouldn’t be disclosed.

Like selling a few shares:

Or keeping it in the family:

What you make is rarely the extent of what you own.

Talk to me nice (and quietly)

Even after all that, Endeavor makes it abundantly clear, that despite their strong market position, profitable business lines, global consumer resonance, and investments in the future, that this could all blow up in their faces:

Loosely translated as: WE GON SEE (but buy our common stock).

This is by no means a comprehensive or exhaustive breakdown of all that Endeavor has, or its strategic positioning. What I am trying is illustrate is simply that that one company, using one document, to outline its own history and assets, has been exerting large swaths of influence that you can feel, but not might necessarily see.

It seems like the first 100 years of doing anything, helps set you up pretty smoothly for the next 100. Or not.


  1. For the full Endeavor S-1 you can go HERE.

  2. If the last name Ari Emanuel’s last name strikes you as familiar, that’s because it is. Ari is the older brother of Rahm Emanuel, former mayor of Chicago with a penchant for living his life in all caps and loving the smoke.

  3. Silver Lake Partners is a private equity firm (they take ownership in private companies) with $43B or so under management as of 2018. They primarily focus on technology companies, and currently hold investments in Skype, Dell, Alibaba, GoDaddy, and Tesla.

01 // Not Deep Enough for an Intro

What happens when you realize you don't know, what you don't know?

August of 2018 was not a great month. I was drowning. Starting a fellowship, adjusting to a rather tumultuous series of events, and overwhelmed with ideas, insecurities. I had too many tabs open in my mind. Plus, there was In a binge to take my mind away from the pressure, I went on an aggressive reading binge, and tripped into a quote that has humbled me repeatedly and changed how I work:

you do not understand a model, map, or reduction unless you understand and respect its limitations. We must always be vigilant by stepping back to understand the context in which a map is useful, and where the cliffs might lie.

The Map is Not The Territory, Farnam Street

Too often, we find things to extract from, instead of simply honoring them. We touch them in passing, but we might not see them. We are only as close to believing in our own ideas and having the courage to explore them, as the nearest space we have to explore that.

When you drag your mind across and through things, you hit bumps. Ideas you hadn’t uncovered, theoretical frameworks that challenge beliefs. It is in that tension,a crucible of your own making, that sets the stage for creativity that is unleashed into you and through you. It is a magnificent terror and even better when you see it happen to and for other people. The maps we have and the terrain we traverse are always going to be different. The geology changes the more we regain our curiosity that we thought we had to give up to be good enough. The irony of childhood is that the things you thought you needed to graduate from, become critical to your sanity as you age.

Throughout the last year, I started seeing myself stretch across topics and apply different patterns to questions I’ve had, and the ensuing struggle that comes when you say I don’t know enough times that it loses its shame, and reappears as power. You don’t always get clarity, but you do get depth. I’m terrified of losing that examination I rediscovered over the past year, so this me holding myself accountable to more of that, more consistently, as I learn dance in other disciplines and practice in public.

The arduous process of displaying thoughts via words and laboring over their construction, and the ideas that they bring to life, is a joy. I love it, even the excruciating parts of it. Especially the excruciating parts.

That’s what Map and Terrain is. It’s about about what happens when what you thought, is much different than where you are, and what you’re seeing. The reconciliation isn’t in making it make sense, but it having the courage to evaluate pieces for where they are, and how they got there. I hope it to be record of things that were, that are, and that might be. We hang the art in our lives because of how we think and the ideas we allow to shape us. We can’t be afraid to rearrange the gallery we constructed.

I’ll weave in my own narrative and context where relevant, pull from sources that are varied, nuanced, and outside my scope of immediate knowledge, and to the best of my ability, provoke you to think and reflect. To be academic in rigor, relevant in timing, and, like my mother’s gene pool, age well. I’ll start with a question, and rarely, if ever, end with an answer. I’ll scratch, struggle, claw and otherwise fumble through things and ask deeper questions. If it scares me, it’ll show up here.

The writings will be long form, as life doesn’t happen in snippets, and I have no interest in being palatable. I’d rather be honest. You’re big smart, so you can handle it. Expect an email bi-weekly, on Sundays.

We have much to talk about.


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